“One of the areas we experience the greatest shortfall in the mainstream media is the concept of ‘mainstreaming,'” Rafael Olmeda told me the other day. He is the assistant city editor of the South Florida Sun-Sentinel in Fort Lauderdale, Fla., as well as the president of the National Association of Hispanic Journalists.
Olmeda continued in a frustrated but measured tone: “Are we included in stories that are not about ethnicity? Tax policy? Health care? Local veterans? We’re part of the American story, my friend. The problem with the larger media is that when they look at Hispanic issues, they look at exactly that: Hispanic issues. Is that fair to us? We have been in this country for years. They only care about Hispanics when ‘Hispanic issues’ are involved.”
From this article by John Friedman in MarketWatch